[summary] the global market demand, social and public recognition of personal protective equipment such as masks and protective clothing, and the urgent need of individual people for their own health and protection will greatly promote the technological innovation and brand creation of the personal protective equipment industry, whether users are willing to purchase and use repeatedly, and whether the market influence of product brands can drive the user body The better construction of experience will be the problem faced by the personal protective equipment industry in the future.
With the arrival of autumn and winter, a new round of epidemic has repeatedly become a topic of discussion. The scale of the global epidemic has overturned the deep-seated cognition of human beings. The biggest challenge for human beings in the future may be the life-saving war between human beings and various unknown viruses. Therefore, the importance of 'emergency industry' including medical rescue, epidemic prevention and protection products is self-evident.
As the center of the epidemic situation, the mask industry, with its single market driven survival mode, both the price and the market demand began to stabilize after experiencing blowout and cliff.
Many exhibitions of emergency anti epidemic materials have been held in many places in a single month. Compared with the short-term stagnation in the first half of the year, the protective equipment industry in the second half of the year has been forced to accelerate its pace. The huge shortage of epidemic prevention materials in various countries in the world has not saved the whole market as advocated by people. The 'cold winter' in the second half of the year may be colder than in previous years.
At conferences and exhibitions around the world, many people paid close attention to the mask enterprises. During the outbreak of the new crown, domestic brand mask enterprises including Korea United States, Sichuang, Zhongti Bili, and Zhongke Besta rose with the trend. While undertaking social responsibilities, they also prepared for the further expansion and development of enterprises. Keen insight and quick response are undoubtedly the important ability for enterprises to seize unprecedented opportunities and challenges. In the future, collaborative innovation and the construction of a new industrial layout for emergency epidemic prevention will provide new potential energy for the traditional labor protection products industry.
New economic normal under repeated epidemic situation
With the emergence of imported cases from all over the world, the epidemic prevention situation is becoming more and more strict. The valuable experience gained by Wuhan people with their lives can be used when the epidemic situation is on the rise in Beijing, Xinjiang and other places, so as to respond quickly and block the source and channel of infection. Timely stop the spread of the virus within a controllable range.
Novel coronavirus pneumonia has been a common disease in the world. The consensus has been reached that the outbreak is repeated and coexisted. The fact that the epidemic will continue for two years is a clamour.
In the coming winter, people around began to consult the price of masks. Compared with the anxiety of human beings during the long process of the epidemic, masks and all kinds of emergency protective equipment have become people's rigid consumption, and have changed people's lifestyle. Various online transactions and displays have become a new trend and direction.
From the low-end manufacturing industry to kill the mask industry
Since the outbreak of the new crown epidemic, the 'serious shortage of mask reserves' has become the biggest pain point of all countries.
China is a big manufacturing country. China accounts for more than half of the country's epidemic prevention materials, such as masks. Through this epidemic, including China's emergency industry, many developed countries have reached a consensus to build new epidemic prevention and protection products locally, and the global industrial chain is changing.
With the upgrading of epidemic prevention and control, N95 products have gradually become synonymous with high performance and high quality. Even if many users are not clear about the twists and turns of these products, they are still loyal supporters of N95 products.
It has to be said that the huge gap required for global epidemic prevention and control has made N95 products rapidly promoted and greatly improved in terms of technical level, production process, production materials, etc., and the proportion of made in China in the global supply chain is also increasing.
The scope of emergency industry is wider, and the technology content is higher
During the epidemic period, 'one mask is difficult to obtain' has spawned a large number of brand enterprises to enter the personal protective equipment industry. Sinopec, FAW, even Gree and other powerful large-scale enterprises have provided unlimited possibilities for domestic brands to compete with European and American brands.
The global market demand, the society and the public's recognition of personal protective equipment such as masks and protective clothing, and the urgent needs of individual people for their own health and protection will greatly promote the technological innovation and brand creation of the personal protective equipment industry, whether users are willing to buy and use them again, and whether the market influence of product brands can drive the better creation of user experience All of these will be the problems faced by the personal protective equipment industry in the future.
The global epidemic situation is still unclear. A new test may come at any time. Are you ready?